Local Legends

A brief set by Creative Conscience sparked the idea of Local Legends, sparked by a single word that stood out: community. In today’s world, community seems to have lost it's meaning, or at least people don't really know what it means to be in one anymore. This project is an attempt to change that. By celebrating the everyday achievements of people in your town it brings together a sense of community pride, it also means you finally learn their names. Through posters, billboards, a website and an app, Local Legends brings peoples stories to life - meaning its never been so easy to find out more and get involved.

Through deep greens, warm creams, and vibrant oranges, the brand creates a trusting, approachable presence that blends naturally into any town whilst still standing strong. Textured, messy orange strokes surround each featured individual, drawing attention to them - because without them, there would be no Local Legends. The Peckham Press font is strong, bold, and fun, while its textured finish adds a sense of vulnerability. It's paired with Scale VF for a more polished and balanced feel. Photography plays a key role in the design, but there’s was a consideration that not everyone will have professional headshots and the quality may vary, hence the messy orange border - this allows every legend to be celebrated.