SideQuest

A collaboration between Steam and The National Trust with a purpose to get gamers outside - without asking them to give up what they love. By turning National Trust sites into real-world adventures inspired by the games and films filmed there — think The Witcher, Harry Potter, Star Wars. Rather than shaming gamers for their hobbies, why don't we encourage them by blending the outdoors and their favourite games. Each event has a personalised theme that's based off of the game/film that was filmed there. Expect meet and greets, A event based off of a game/film that has meet and greets, mini games, and a large-scale QR code treasure hunt that lets players team up with their online friends in real life — adding excitement, competition, and connection to the day.

The main logo blends elements from both brands: Steam’s strong, sans-serif font style and the National Trust’s signature left-aligned type layout. A consistent colour palette of purple and lime green runs through all branding, regardless of the event theme. Purple, a rare colour in nature, represents the digital and fantastical world of gaming, while lime green bridges the gap between nature and technology — a mix of the electric and the organic. The use of wonky boxes throughout the visual system nods to the National Trust’s identity, while the app draws inspiration from Steam’s own interface, incorporating familiar UI elements to make the digital experience recognisable for gamers.

Advertisement takes place mainly on Steams website as its the often the first place gamers go to run their games, or see their progress. There are a few advertisements on the National Trusts website for parents who are looking at the events for older teens.